SysMaster Corporation Receives INTERNET TELEPHONY® Magazine’s “Product of the Year” Award for 2005

Tornado Platform Honored for Outstanding Innovation

WALNUT CREEK, CA, January 13, 2006 – SysMaster Corporation announced today that Technology Marketing Corporation (TMC®)’s INTERNET TELEPHONY® magazine (www.itmag.com) has named SysMaster’s landmark Tornado Platform, (formerly known as Norfa Lite) as a recipient of a 2005 Product of the Year Award. INTERNET TELEPHONY has been the VoIP Authority Since 1998™.

The Tornado Platform has generated industry-wide excitement with its ability to shift the burdens of call-processing from the central server onto economical end-user customer premises equipment (CPE) devices – such as the versatile Tornado M5 IP Phone. This Intelligence-at-the-Edge architecture frees the server from call processing chores, so it can handle higher traffic volumes and perform billing and call management. The phone then takes over delivering IP Centrex/PBX functions such as call-on-hold, call-transfer, 3-way calling and so forth. The Tornado Platform’s unique interoperability with the popular Tornado M5 IP Phone ensures that it works as a seamless system for services delivery to business and residential subscribers.

The business benefits of this advance are potentially enormous: an instant increase in system capacity, reduced overall and per-user costs, greater scalability, lower capital outlay and superior ROI. Since end-users purchase their own CPE devices, they essentially share call processing costs – giving service providers even lower infrastructure costs and yet another margin of savings.

These advantages are particularly great for smaller service providers seeking to increase profit margins, compete aggressively, and satisfy customers. SysMaster’s simplified scalability is reflected in the Tornado Platform as well: adding new subscribers is as easy as installing an additional Tornado M5 IP Phone – paid for by the subscriber. This makes it easy and inexpensive for companies to grow.

“We believe the Tornado Platform makes it simple to do what’s economically smart,” says Martin Yosifov, SysMaster Director of Marketing. “Offloading functions onto the phone is a dramatic advance over Intelligence-at-the-Core architecture used in traditional PBX and IP PBX systems. We’re honored to be recognized by INTERNET TELEPHONY as a resource for growing companies, their customers, and the industry as a whole.”

“Each year INTERNET TELEPHONY magazine bestows its Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements. SysMaster Corporation has demonstrated to the editors of INTERNET TELEPHONY that its products or services are committed to quality and innovation while addressing the real needs in the marketplace,” said Rich Tehrani, Group Publisher and Editor-in-Chief of INTERNET TELEPHONY.

The Product of the Year Award winners for 2005 will be highlighted in the January and February 2006 issues of INTERNET TELEPHONY magazine.

About SysMaster Corporation
SysMaster is committed to helping emerging and traditional telecoms and service providers deliver profitable, real-time Voice-over-IP services to their subscribers. SysMaster products utilize advanced VoIP technology to enable cost-effective transport of voice traffic over IP networks. These products encompass all key elements of modern VoIP networks including billing servers, application servers, gatekeepers, gateways, and softswitches. SysMaster products and solutions enable companies in 55+ countries to cost-effectively deploy and manage multiple VoIP services, including Class 4 Service, IP Centrex/Hosted PBX, Voicemail, Conference, Follow-me, Callback, and more. SysMaster Corporation is headquartered in Walnut Creek, California. For more information call 1-877-900-3993 in the U.S., 1-510-420-8837 outside the U.S., or visit www.sysmaster.com.

About TMC®
Celebrating more than 30 years as a leading publisher, Technology Marketing Corporation (TMC®) publishes Customer Inter@ction Solutions® and INTERNET TELEPHONY® magazines, Web portal TMCnet.com, and the online publications SIP™, Speech-World™, VoIP Developer™, WiFI Telephony™, WiMAX™, Alternative Power™ and BiometriTech™. TMC® is also the first publisher to test new products in its own on-site laboratories, TMC® Labs. TMC® produces INTERNET TELEPHONY® Conference & EXPO, VoIP Developer Conference™ and Global Call Center Outsourcing Summit™. TMC offers live and online certification programs through TMC University. TMCnet.com publishes more than 14 online newsletters. Visit www.tmcnet.com for details.

 

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